Who
We Are

Mary Vought is the President and Founder of Vought Strategies, a Washington D.C.-based PR firm established in 2013.

Vought has over 15 years of public relations, political, and crisis communications experience. Previously she worked in the U.S. Senate for Senator Ron Johnson (R-WI) as his Communications Director and then senior advisor. She also worked in the U.S. House for several Members of Congress, including working at the House Republican Conference for then Rep. Mike Pence (R-IN).

Her work which has focused on health care policy, government oversight, disability advocacy, and more, has also been published in The Washington Post, USA Today, Fox News, Newsweek, and The Wall Street Journal. In her spare time, she proudly advocates for those in the disability community, including her youngest daughter, who has cystic fibrosis.

Mary is also an Independent Women’s Forum fellow where she writes on policies of health care, government regulations, and culture. She has two children and resides in Arlington, Virginia.

Joe Koss is the Director of Media Relations for Vought Strategies. He assists with managing clients and oversees broadcast media bookings, opinion and print piece placements, and critical media strategy. Before working for Vought Strategies, he was the Digital Editor at Conservative Review, where he co-hosted and produced several videos and podcasts and helped manage the social media platforms.

Prior to that, he was the Communications Director for several state and national candidates and spent time working in the Michigan State House.

Joe is a graduate of the Ave Maria School of Law, where he earned his Juris Doctor and passed the Michigan bar. He then served as a judicial law clerk for the Honorable Charles T. Huguelet in Kenai, Alaska.

He and his wife homeschool their five children and live in Metro Detroit, Michigan. Joe is a youth hockey coach and the director of hockey operations with his local youth hockey association.

Caroline is a seasoned communications professional with over a decade of experience across the public and private sectors. At Vought Strategies, she supports client engagement through strategic media outreach—securing broadcast interviews, placing opinion and print pieces, and advising on messaging and media strategy.

Before joining Vought Strategies, Caroline worked with a conservative public relations firm, served as Policy Advisor and Federal Liaison to the Governor of South Dakota, and took on contract communications roles supporting a range of clients.

Caroline spent nearly six years in Washington, D.C., where she was appointed to the Trump administration and served as Director of Communications for the Administration for Children and Families at the U.S. Department of Health and Human Services. She also held positions on Capitol Hill as a Legislative Assistant and Communications Director, and worked at another conservative public relations firm.

Her early career includes roles at a daily newspaper, the Georgia General Assembly, and a law firm. Her writing has appeared in The Blaze, The Federalist, National Review, and other outlets.

Caroline and her husband live in Rapid City, South Dakota, where they are raising their two children.

Aryeh Shudofsky has spent more than a decade as a senior policy advisor and political writer.

He came to Washington, D.C., after working on Wall Street and in the alternative investment space. Aryeh has written pieces that have appeared in numerous leading publications, including the Financial Times, the Washington Post, and Newsweek. He lives in the D.C. Metro Area with his wife and four children.